Are you a fragrance fanatic, or just like to smell divine? Then this is the launch you have been waiting for… Introducing the new NaturELLE range by ELLE Parfums, a trio of ingredient focused, exquisite fragrances; sustainably and ethically sourced.

We know our shoppers are strongly influenced by brands commitments to social and environmental sustainability which is why smelling good and doing good has never been easier. The ELLE NaturELLE range is cruelty free and suitable for both vegetarians & vegans. With a socially responsible giveback program you can smell good & do good when you purchase an ELLE NaturELLE fragrance. For every product sold ELLE will contribute to 3 giveback programs that help support women and girls in the communities where they source their key raw materials.

Whether it's a gift for yourself or a friend the range has something for everyone. From delicate fresh notes of Mandarin to intoxicating aromas of Sandalwood, the range launches from 7th September and we've been itching to get our hands on a bottle.

On a tight budget, no problem! who said perfume needs to break the bank; exclusive to Superdrug, each fragrance bottle (100ml) retails for £50 – and leaves a beautiful long-lasting smell on the skin.

If you were looking for an introduction to the ELLE Parfums range, look no further. 

The ELLE Parfums range includes beautiful, versatile scents that were made for every woman; however, they define themselves. Affordable, quality led fragrances perfect for every occasion.

ELLE L’Edition is a fresh, delicately fruity floral fragrance – effortless enough to wear all day, elegant enough to wear all night. Presented in a modern cube–shaped bottle, this fragrance has a refreshing, floral scent. With a beautiful balance of jasmine, peony, lily of the valley and rose, rounded with a touch of soft peach, the fragrance is finished with a passionate sandalwood, cedarwood and musk blend. 

ELLE Fleur is a bright modern floral, with a fearlessly feminine twist. Presented in a modern cube–shaped bottle, this fragrance has a delicious, fruity scent. With oriental gourmand notes of bergamot and pear, the fragrance is finished with long lasting base notes of delicious plum over an elegant patchouli, sandalwood and vanilla blend.

ELLE Free Spirit is an inspiring perfume built around exotic fruity notes. Presented in a modern cube–shaped bottle, this fragrance basks in warm base notes of wood and honey. The charismatic fragrance was made for every woman; however, they define themselves.

Long before sustainability was even on the radar, LMR Natural has been collaborating with regional producers to provide pure, natural, transparent, and sustainable ingredients to flavourists and perfumers around the world

In 1983, Monique Remy established Laboratoire Monique Remy in Grasse. Monique is unquestionably an inspiration in this industry, as well as a revolutionary woman, who passionately believed in the beauty of naturals and the necessity of doing things the right way, both with stakeholders of LMR and the planet from which we extract resources.

Whilst providing premium, 100% pure and natural extracts with a strict ethos of complete transparency, commitment to environmental management, and sustainable development has always been the driving concept of LMR Naturals by IFF, it is also a top priority to support the local communities with whom LMR interact with on a global scale. With dozens of For Life certificates and organically certified ingredients, LMR is bringing long-term sustainable revenues to their partners in Madagascar, Turkey, Haiti, Indonesia, and around the world.

Another factor that distinguishes LMR is their focus on quality. By improving natural ingredients from seed to cultivation, harvest, and extraction, and having a team that strives to improve the quality and yield of ingredients at every stage, the company's expertise in this field is unrivalled, making LMR an authentic partner when developing fragrances with signature ingredients at the core.

By sharing the same values and objectives, LMR and ELLE Parfums established a partnership that has developed remarkable projects in the fragrance industry. The most recent endeavour is NaturELLE, a new sustainable fragrance line by ELLE Parfums.

The NaturELLE collection is a trio of exquisite fragrances with a focus on ingredients that are both sustainable and ethically sourced. By staying true to the brand's DNA of empowering women, ELLE Parfums has initiated give back programmes to support the women in the communities where the raw materials are sourced.  For every product sold in 2022 ELLE Parfums will contribute 13% of sales revenue to these programmes. In addition to a socially responsible giveback programme the NaturELLE range is cruelty free & suitable for both vegans and vegetarians, and the packaging is made from sustainable cardboard packaging made up of agricultural waste which allows ELLE Parfums to eradicate plastic shrink wrap.

keep an eye out for future collaborations between LMR & ELLE Parfums as they continue to bring innovative, sustainable, and ethical values to the fragrance industry.